Since its inception in 2018, the platform has established itself as a valuable asset to the fashion industry by utilizing advanced technology and data analytics to stay ahead of trends. By harnessing AI and big data from Google searches and TikTok, the platform offers a user-friendly interface that highlights trending consumer interests, identifies declining trends, and distinguishes between long-term trends and short-lived fads.
Olivier Zimmer, one of the Co-Founders, explained, “At Spate, we analyze a vast database of internet searches in the US to provide an unbiased view of consumer perspectives. We track trends from their emergence on platforms like TikTok to their widespread acceptance on Google.”
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